{"id":229,"date":"2025-04-30T15:37:59","date_gmt":"2025-04-30T13:37:59","guid":{"rendered":"https:\/\/franceletour.com\/?p=229"},"modified":"2025-05-01T13:30:06","modified_gmt":"2025-05-01T11:30:06","slug":"prize-money-and-sponsors","status":"publish","type":"post","link":"https:\/\/franceletour.com\/fr\/prize-money-and-sponsors\/","title":{"rendered":"White Jersey Prize Money and Sponsor History"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The <strong>White Jersey (Maillot Blanc)<\/strong> is one of the most exciting classifications in the Tour de France. Worn by the <em>best young rider<\/em> in the race, it has launched the careers of some of the biggest stars in cycling history.<br><br>Everyone talks about the bright career of a yellow jersey champion, but hey! Don\u2019t forget, it all starts from the white sometimes. Are you energized and wondering about the white jersey prize money you can earn, or if your favorite rider can? Let\u2019s count the figures.<br><br>Depending on your skills, grit, and a bit of Tour de France magic, a rising star can bag anywhere from \u20ac50,000 to \u20ac100,000. Just ask <em><strong>Tadej Poga\u010dar<\/strong><\/em> \u2014 he turned his White Jersey days into a six-figure (<strong>\u20ac100,000+<\/strong>) payday. That\u2019s the kind of energy we live for. The White Jersey doesn\u2019t just reward talent, it pays respect to hustle<strong>.<\/strong><\/p>\n\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id229_1cfdbf-fa{margin-top:0px;}.kb-row-layout-id229_1cfdbf-fa > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id229_1cfdbf-fa > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id229_1cfdbf-fa > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1000px;margin-left:auto;margin-right:auto;padding-top:0px;padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-xs, 1rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id229_1cfdbf-fa > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id229_1cfdbf-fa > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id229_1cfdbf-fa > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id229_1cfdbf-fa alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column229_6f51ea-57 > .kt-inside-inner-col{padding-top:0px;padding-left:0px;}.kadence-column229_6f51ea-57 > .kt-inside-inner-col,.kadence-column229_6f51ea-57 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column229_6f51ea-57 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column229_6f51ea-57 > .kt-inside-inner-col{flex-direction:column;}.kadence-column229_6f51ea-57 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column229_6f51ea-57 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column229_6f51ea-57{position:relative;}.kadence-column229_6f51ea-57, .kt-inside-inner-col > .kadence-column229_6f51ea-57:not(.specificity){margin-top:0px;margin-left:0px;}@media all and (max-width: 1024px){.kadence-column229_6f51ea-57 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column229_6f51ea-57 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column229_6f51ea-57\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading229_9a5590-0d, .wp-block-kadence-advancedheading.kt-adv-heading229_9a5590-0d[data-kb-block=\"kb-adv-heading229_9a5590-0d\"]{padding-left:var(--global-kb-spacing-xxs, 0.5rem);font-style:normal;border-left:3px solid var(--global-palette6, #718096);border-bottom-left-radius:0px;}.wp-block-kadence-advancedheading.kt-adv-heading229_9a5590-0d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading229_9a5590-0d[data-kb-block=\"kb-adv-heading229_9a5590-0d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading229_9a5590-0d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading229_9a5590-0d[data-kb-block=\"kb-adv-heading229_9a5590-0d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading229_9a5590-0d, .wp-block-kadence-advancedheading.kt-adv-heading229_9a5590-0d[data-kb-block=\"kb-adv-heading229_9a5590-0d\"]{border-left:3px solid var(--global-palette6, #718096);}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading229_9a5590-0d, .wp-block-kadence-advancedheading.kt-adv-heading229_9a5590-0d[data-kb-block=\"kb-adv-heading229_9a5590-0d\"]{border-left:3px solid var(--global-palette6, #718096);}}<\/style>\n<p class=\"kt-adv-heading229_9a5590-0d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading229_9a5590-0d\"><em>&#8220;Unlike team prizes, the White Jersey prize money go entirely to the winning rider.&#8221;<\/em><\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading229_e79a40-9a, .wp-block-kadence-advancedheading.kt-adv-heading229_e79a40-9a[data-kb-block=\"kb-adv-heading229_e79a40-9a\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading229_e79a40-9a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading229_e79a40-9a[data-kb-block=\"kb-adv-heading229_e79a40-9a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading229_e79a40-9a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading229_e79a40-9a[data-kb-block=\"kb-adv-heading229_e79a40-9a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading229_e79a40-9a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading229_e79a40-9a\">\ud83d\udcb0 Sponsors of the White Jersey<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading229_f1a055-7a, .wp-block-kadence-advancedheading.kt-adv-heading229_f1a055-7a[data-kb-block=\"kb-adv-heading229_f1a055-7a\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading229_f1a055-7a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading229_f1a055-7a[data-kb-block=\"kb-adv-heading229_f1a055-7a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading229_f1a055-7a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading229_f1a055-7a[data-kb-block=\"kb-adv-heading229_f1a055-7a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading229_f1a055-7a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading229_f1a055-7a\">Sponsorship plays a major part in the Tour de France&#8217;s financial ecosystem, and the White Jersey is no exception. The companies that support this jersey not only help fund the event but also get the opportunity to showcase their brand on one of the most-watched sporting stages in the world. Let\u2019s take a look at the evolution of the White Jersey&#8217;s sponsor and what it means for both the brand and the race itself.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading229_42d447-93, .wp-block-kadence-advancedheading.kt-adv-heading229_42d447-93[data-kb-block=\"kb-adv-heading229_42d447-93\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading229_42d447-93 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading229_42d447-93[data-kb-block=\"kb-adv-heading229_42d447-93\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading229_42d447-93 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading229_42d447-93[data-kb-block=\"kb-adv-heading229_42d447-93\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading229_42d447-93 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading229_42d447-93\">The Legacy of the White Jersey\u2019s Original Sponsor<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading229_17026a-1e, .wp-block-kadence-advancedheading.kt-adv-heading229_17026a-1e[data-kb-block=\"kb-adv-heading229_17026a-1e\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading229_17026a-1e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading229_17026a-1e[data-kb-block=\"kb-adv-heading229_17026a-1e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading229_17026a-1e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading229_17026a-1e[data-kb-block=\"kb-adv-heading229_17026a-1e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading229_17026a-1e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading229_17026a-1e\">Initially, the White Jersey was sponsored by <strong>\u0160koda<\/strong>, a Czech automobile manufacturer, starting in the early 2000s. This partnership laid the foundation for what would become a major feature of the Tour de France&#8217;s marketing and sponsorship structure.<\/p>\n\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id229_d2092d-8b{margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);}.kb-row-layout-id229_d2092d-8b > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id229_d2092d-8b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id229_d2092d-8b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:850px;margin-left:auto;margin-right:auto;padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id229_d2092d-8b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id229_d2092d-8b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id229_d2092d-8b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id229_d2092d-8b alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column229_b53af9-59 > .kt-inside-inner-col,.kadence-column229_b53af9-59 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column229_b53af9-59 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column229_b53af9-59 > .kt-inside-inner-col{flex-direction:column;}.kadence-column229_b53af9-59 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column229_b53af9-59 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column229_b53af9-59{position:relative;}@media all and (max-width: 1024px){.kadence-column229_b53af9-59 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column229_b53af9-59 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column229_b53af9-59\"><div class=\"kt-inside-inner-col\"><style>.kb-table-container229_86469d-c9{font-size:15px;overflow-x:auto;}.kb-table-container .kb-table229_86469d-c9 th{padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);text-align:center;}.kb-table-container .kb-table229_86469d-c9 caption{text-align:center;}.kb-table-container .kb-table229_86469d-c9 td{padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);text-align:center;}.kb-table-container .kb-table229_86469d-c9 tr{border-bottom:1px solid rgba(113,128,150,0.57);}@media all and (max-width: 1024px){.kb-table-container .kb-table229_86469d-c9 tr{border-bottom:1px solid rgba(113,128,150,0.57);}}@media all and (max-width: 767px){.kb-table-container .kb-table229_86469d-c9 tr{border-bottom:1px solid rgba(113,128,150,0.57);}}<\/style><div class=\"kb-table-container kb-table-container229_86469d-c9 wp-block-kadence-table\"><table class=\"kb-table kb-table229_86469d-c9\">\n<style>.kb-table-container .kb-table tr.kb-table-row229_01ba1f-eb{height:78px;}<\/style><tr class=\"kb-table-row kb-table-row229_01ba1f-eb\">\n<th  scope=\"col\" class=\"kb-table-data kb-table-data229_587ebf-81\">\n\n<p class=\"has-text-align-center wp-block-paragraph\">Sponsor Name<\/p>\n\n<\/th>\n\n<th  scope=\"col\" class=\"kb-table-data kb-table-data229_a25618-d2\">\n\n<p class=\"wp-block-paragraph\">Years of Sponsorship<\/p>\n\n<\/th>\n\n<th  scope=\"col\" class=\"kb-table-data kb-table-data229_b0bc28-69\">\n\n<p class=\"wp-block-paragraph\">Notable Achievements<\/p>\n\n<\/th>\n<\/tr>\n\n<style>.kb-table-container .kb-table tr.kb-table-row229_424c76-d0{height:68px;}<\/style><tr class=\"kb-table-row kb-table-row229_424c76-d0\">\n<td  class=\"kb-table-data kb-table-data229_4e42b0-8a\">\n\n<p class=\"has-text-align-center wp-block-paragraph\">\u0160koda<\/p>\n\n<\/td>\n\n<td  class=\"kb-table-data kb-table-data229_299ad1-5f\">\n\n<p class=\"has-text-align-center wp-block-paragraph\">2004\u20132014<\/p>\n\n<\/td>\n\n<td  class=\"kb-table-data kb-table-data229_2085d4-4d\">\n\n<p class=\"wp-block-paragraph\">First major sponsor of the White Jersey, widely recognized for their involvement in cycling<\/p>\n\n<\/td>\n<\/tr>\n<\/table><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id229_c32a65-4d{margin-top:0px;}.kb-row-layout-id229_c32a65-4d > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id229_c32a65-4d > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id229_c32a65-4d > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1000px;margin-left:auto;margin-right:auto;padding-top:0px;padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-xs, 1rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id229_c32a65-4d > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id229_c32a65-4d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id229_c32a65-4d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id229_c32a65-4d alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column229_bd7dea-e4 > .kt-inside-inner-col{padding-top:0px;padding-left:0px;}.kadence-column229_bd7dea-e4 > .kt-inside-inner-col,.kadence-column229_bd7dea-e4 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column229_bd7dea-e4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column229_bd7dea-e4 > .kt-inside-inner-col{flex-direction:column;}.kadence-column229_bd7dea-e4 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column229_bd7dea-e4 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column229_bd7dea-e4{position:relative;}.kadence-column229_bd7dea-e4, .kt-inside-inner-col > .kadence-column229_bd7dea-e4:not(.specificity){margin-top:0px;margin-left:0px;}@media all and (max-width: 1024px){.kadence-column229_bd7dea-e4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column229_bd7dea-e4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column229_bd7dea-e4\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading229_37cd23-3a, .wp-block-kadence-advancedheading.kt-adv-heading229_37cd23-3a[data-kb-block=\"kb-adv-heading229_37cd23-3a\"]{padding-left:var(--global-kb-spacing-xxs, 0.5rem);font-style:normal;border-left:3px solid var(--global-palette6, #718096);border-bottom-left-radius:0px;}.wp-block-kadence-advancedheading.kt-adv-heading229_37cd23-3a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading229_37cd23-3a[data-kb-block=\"kb-adv-heading229_37cd23-3a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading229_37cd23-3a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading229_37cd23-3a[data-kb-block=\"kb-adv-heading229_37cd23-3a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading229_37cd23-3a, .wp-block-kadence-advancedheading.kt-adv-heading229_37cd23-3a[data-kb-block=\"kb-adv-heading229_37cd23-3a\"]{border-left:3px solid var(--global-palette6, #718096);}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading229_37cd23-3a, .wp-block-kadence-advancedheading.kt-adv-heading229_37cd23-3a[data-kb-block=\"kb-adv-heading229_37cd23-3a\"]{border-left:3px solid var(--global-palette6, #718096);}}<\/style>\n<p class=\"kt-adv-heading229_37cd23-3a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading229_37cd23-3a\">\ud83d\ude97 <strong>\u0160koda&#8217;s Impact<\/strong>: By sponsoring the White Jersey, Skoda helped bring attention to young riders and introduced a new level of competitiveness to the Tour\u2019s mountain battles. Their involvement increased the visibility of the future stars of cycling, contributing to the sport&#8217;s growth, particularly among younger audiences.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-229_798c15-69 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-229_798c15-69 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-229_798c15-69\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading229_45b2ef-2f, .wp-block-kadence-advancedheading.kt-adv-heading229_45b2ef-2f[data-kb-block=\"kb-adv-heading229_45b2ef-2f\"]{padding-bottom:var(--global-kb-spacing-xs, 1rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading229_45b2ef-2f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading229_45b2ef-2f[data-kb-block=\"kb-adv-heading229_45b2ef-2f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading229_45b2ef-2f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading229_45b2ef-2f[data-kb-block=\"kb-adv-heading229_45b2ef-2f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading229_45b2ef-2f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading229_45b2ef-2f\"><strong>Current White Jersey Sponsors: <strong>Krys<\/strong> (2014\u2013Present)<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading229_2114bf-be, .wp-block-kadence-advancedheading.kt-adv-heading229_2114bf-be[data-kb-block=\"kb-adv-heading229_2114bf-be\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading229_2114bf-be mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading229_2114bf-be[data-kb-block=\"kb-adv-heading229_2114bf-be\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading229_2114bf-be img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading229_2114bf-be[data-kb-block=\"kb-adv-heading229_2114bf-be\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading229_2114bf-be wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading229_2114bf-be\">Since 2014, <strong>Krys<\/strong>, a leading French optical company, has taken the reins as the sponsor of the <strong>White Jersey<\/strong>. Their focus on youth is clear, and their partnership with the jersey speaks to a shared commitment to <em>visionary growth<\/em>.<\/p>\n\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id229_1ec027-de{margin-top:0px;}.kb-row-layout-id229_1ec027-de > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id229_1ec027-de > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id229_1ec027-de > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1000px;margin-left:auto;margin-right:auto;padding-top:0px;padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-xs, 1rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id229_1ec027-de > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id229_1ec027-de > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id229_1ec027-de > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id229_1ec027-de alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column229_f8d5f0-64 > .kt-inside-inner-col{padding-top:0px;padding-left:0px;}.kadence-column229_f8d5f0-64 > .kt-inside-inner-col,.kadence-column229_f8d5f0-64 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column229_f8d5f0-64 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column229_f8d5f0-64 > .kt-inside-inner-col{flex-direction:column;}.kadence-column229_f8d5f0-64 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column229_f8d5f0-64 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column229_f8d5f0-64{position:relative;}.kadence-column229_f8d5f0-64, .kt-inside-inner-col > .kadence-column229_f8d5f0-64:not(.specificity){margin-top:0px;margin-left:0px;}@media all and (max-width: 1024px){.kadence-column229_f8d5f0-64 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column229_f8d5f0-64 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column229_f8d5f0-64\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading229_4bee7c-e9, .wp-block-kadence-advancedheading.kt-adv-heading229_4bee7c-e9[data-kb-block=\"kb-adv-heading229_4bee7c-e9\"]{padding-left:var(--global-kb-spacing-xxs, 0.5rem);font-style:normal;border-left:3px solid var(--global-palette6, #718096);border-bottom-left-radius:0px;}.wp-block-kadence-advancedheading.kt-adv-heading229_4bee7c-e9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading229_4bee7c-e9[data-kb-block=\"kb-adv-heading229_4bee7c-e9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading229_4bee7c-e9 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading229_4bee7c-e9[data-kb-block=\"kb-adv-heading229_4bee7c-e9\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading229_4bee7c-e9, .wp-block-kadence-advancedheading.kt-adv-heading229_4bee7c-e9[data-kb-block=\"kb-adv-heading229_4bee7c-e9\"]{border-left:3px solid var(--global-palette6, #718096);}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading229_4bee7c-e9, .wp-block-kadence-advancedheading.kt-adv-heading229_4bee7c-e9[data-kb-block=\"kb-adv-heading229_4bee7c-e9\"]{border-left:3px solid var(--global-palette6, #718096);}}<\/style>\n<p class=\"kt-adv-heading229_4bee7c-e9 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading229_4bee7c-e9\">\ud83d\udc53 <em>\u201cPut their future in focus\u201d<\/em> \u2013 Krys is all about shining the spotlight on <strong>future stars<\/strong>, and they\u2019ve got an eye on what\u2019s next in cycling!<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading229_85ecae-29, .wp-block-kadence-advancedheading.kt-adv-heading229_85ecae-29[data-kb-block=\"kb-adv-heading229_85ecae-29\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading229_85ecae-29 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading229_85ecae-29[data-kb-block=\"kb-adv-heading229_85ecae-29\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading229_85ecae-29 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading229_85ecae-29[data-kb-block=\"kb-adv-heading229_85ecae-29\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading229_85ecae-29 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading229_85ecae-29\">Why does Krys support the White Jersey? It\u2019s simple: they see the future. By backing the <strong>best young rider<\/strong>, Krys aligns its brand with <em>the next wave of cycling talent<\/em>, hoping to put their future in focus.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading229_10ffc7-a9, .wp-block-kadence-advancedheading.kt-adv-heading229_10ffc7-a9[data-kb-block=\"kb-adv-heading229_10ffc7-a9\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading229_10ffc7-a9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading229_10ffc7-a9[data-kb-block=\"kb-adv-heading229_10ffc7-a9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading229_10ffc7-a9 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading229_10ffc7-a9[data-kb-block=\"kb-adv-heading229_10ffc7-a9\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading229_10ffc7-a9 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading229_10ffc7-a9\">Impact of Sponsorship on the White Jersey Race<\/h4>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading229_efb4be-5f, .wp-block-kadence-advancedheading.kt-adv-heading229_efb4be-5f[data-kb-block=\"kb-adv-heading229_efb4be-5f\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading229_efb4be-5f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading229_efb4be-5f[data-kb-block=\"kb-adv-heading229_efb4be-5f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading229_efb4be-5f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading229_efb4be-5f[data-kb-block=\"kb-adv-heading229_efb4be-5f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading229_efb4be-5f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading229_efb4be-5f\">Sponsors like Skoda and Krys play a vital role not only in providing financial backing but also in adding an additional layer of prestige to the White Jersey competition. Their involvement amplifies the significance of this award, creating a powerful connection between the sponsor and the future of cycling.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading229_78d91c-55, .wp-block-kadence-advancedheading.kt-adv-heading229_78d91c-55[data-kb-block=\"kb-adv-heading229_78d91c-55\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading229_78d91c-55 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading229_78d91c-55[data-kb-block=\"kb-adv-heading229_78d91c-55\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading229_78d91c-55 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading229_78d91c-55[data-kb-block=\"kb-adv-heading229_78d91c-55\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading229_78d91c-55 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading229_78d91c-55\">Key Aspects of Sponsorship Impact:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Financial Support<\/strong>: Sponsorship ensures that the logistics of the competition are well-funded, from jerseys and race organization to broadcasting.<\/li>\n\n\n\n<li><strong>Brand Visibility<\/strong>: With the jersey being worn by the best young climbers, the sponsor gets direct exposure on a global stage, especially in the final weeks of the Tour.<\/li>\n\n\n\n<li><strong>Cycling\u2019s Youth Development Focus<\/strong>: Brands align themselves with the next generation of cycling talent, investing in the future of the sport and its young stars.<\/li>\n<\/ul>\n\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id229_19cb3b-94{margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);}.kb-row-layout-id229_19cb3b-94 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id229_19cb3b-94 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id229_19cb3b-94 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:850px;margin-left:auto;margin-right:auto;padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id229_19cb3b-94 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id229_19cb3b-94 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id229_19cb3b-94 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id229_19cb3b-94 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column229_8ef3c1-b5 > .kt-inside-inner-col,.kadence-column229_8ef3c1-b5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column229_8ef3c1-b5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column229_8ef3c1-b5 > .kt-inside-inner-col{flex-direction:column;}.kadence-column229_8ef3c1-b5 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column229_8ef3c1-b5 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column229_8ef3c1-b5{position:relative;}@media all and (max-width: 1024px){.kadence-column229_8ef3c1-b5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column229_8ef3c1-b5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column229_8ef3c1-b5\"><div class=\"kt-inside-inner-col\"><style>.kb-table-container229_3c48d4-bb{font-size:15px;overflow-x:auto;}.kb-table-container .kb-table229_3c48d4-bb th{padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);text-align:center;}.kb-table-container .kb-table229_3c48d4-bb caption{text-align:center;}.kb-table-container .kb-table229_3c48d4-bb td{padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);text-align:center;}.kb-table-container .kb-table229_3c48d4-bb tr{border-bottom:1px solid rgba(113,128,150,0.57);}@media all and (max-width: 1024px){.kb-table-container .kb-table229_3c48d4-bb tr{border-bottom:1px solid rgba(113,128,150,0.57);}}@media all and (max-width: 767px){.kb-table-container .kb-table229_3c48d4-bb tr{border-bottom:1px solid rgba(113,128,150,0.57);}}<\/style><div class=\"kb-table-container kb-table-container229_3c48d4-bb wp-block-kadence-table\"><table class=\"kb-table kb-table229_3c48d4-bb\">\n<style>.kb-table-container .kb-table tr.kb-table-row229_5292a0-e9{height:78px;}<\/style><tr class=\"kb-table-row kb-table-row229_5292a0-e9\">\n<th  scope=\"col\" class=\"kb-table-data kb-table-data229_fa2f11-b3\">\n\n<p class=\"has-text-align-left wp-block-paragraph\">Aspect<\/p>\n\n<\/th>\n\n<th  scope=\"col\" class=\"kb-table-data kb-table-data229_3952c9-45\">\n\n<p class=\"has-text-align-left wp-block-paragraph\">Sponsor\u2019s Role<\/p>\n\n<\/th>\n\n<th  scope=\"col\" class=\"kb-table-data kb-table-data229_1a6990-24\">\n\n<p class=\"has-text-align-left wp-block-paragraph\">Impact on White Jersey Race<\/p>\n\n<\/th>\n<\/tr>\n\n<style>.kb-table-container .kb-table tr.kb-table-row229_a8cc5b-03{height:50px;}<\/style><tr class=\"kb-table-row kb-table-row229_a8cc5b-03\">\n<td  class=\"kb-table-data kb-table-data229_f65e98-38\">\n\n<p class=\"has-text-align-left wp-block-paragraph\"><strong>Financial Backing<\/strong><\/p>\n\n<\/td>\n\n<td  class=\"kb-table-data kb-table-data229_b3cea3-13\">\n\n<p class=\"has-text-align-left wp-block-paragraph\">Provides funding for the jersey and related Tour de France logistics<\/p>\n\n<\/td>\n\n<td  class=\"kb-table-data kb-table-data229_c5c836-d0\">\n\n<p class=\"has-text-align-left wp-block-paragraph\">Ensures the race runs smoothly and the competition remains prestigious<\/p>\n\n<\/td>\n<\/tr>\n\n<style>.kb-table-container .kb-table tr.kb-table-row229_6fa79e-f8{height:50px;}<\/style><tr class=\"kb-table-row kb-table-row229_6fa79e-f8\">\n<td  class=\"kb-table-data kb-table-data229_f2f465-20\">\n\n<p class=\"has-text-align-left wp-block-paragraph\"><strong>Brand Visibility<\/strong><\/p>\n\n<\/td>\n\n<td  class=\"kb-table-data kb-table-data229_81f332-42\">\n\n<p class=\"has-text-align-left wp-block-paragraph\">Promotes brand visibility during Tour broadcasts and through jersey presence<\/p>\n\n<\/td>\n\n<td  class=\"kb-table-data kb-table-data229_0e7ac3-a0\">\n\n<p class=\"has-text-align-left wp-block-paragraph\">Increases global exposure, especially in sprint and mountain stages<\/p>\n\n<\/td>\n<\/tr>\n\n<style>.kb-table-container .kb-table tr.kb-table-row229_3f23b7-bd{height:50px;}<\/style><tr class=\"kb-table-row kb-table-row229_3f23b7-bd\">\n<td  class=\"kb-table-data kb-table-data229_a29255-98\">\n\n<p class=\"has-text-align-left wp-block-paragraph\"><strong>Youth Focus<\/strong><\/p>\n\n<\/td>\n\n<td  class=\"kb-table-data kb-table-data229_d2bb29-4c\">\n\n<p class=\"has-text-align-left wp-block-paragraph\">Supports and promotes young riders, highlighting the future of cycling<\/p>\n\n<\/td>\n\n<td  class=\"kb-table-data kb-table-data229_1e4608-a9\">\n\n<p class=\"has-text-align-left wp-block-paragraph\">Enhances the importance of the White Jersey, associated with emerging talent<\/p>\n\n<\/td>\n<\/tr>\n<\/table><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-229_fbc64d-55 .kt-block-spacer{height:40px;}.wp-block-kadence-spacer.kt-block-spacer-229_fbc64d-55 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-229_fbc64d-55\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading229_c4e6b3-ed, .wp-block-kadence-advancedheading.kt-adv-heading229_c4e6b3-ed[data-kb-block=\"kb-adv-heading229_c4e6b3-ed\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading229_c4e6b3-ed mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading229_c4e6b3-ed[data-kb-block=\"kb-adv-heading229_c4e6b3-ed\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading229_c4e6b3-ed img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading229_c4e6b3-ed[data-kb-block=\"kb-adv-heading229_c4e6b3-ed\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading229_c4e6b3-ed wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading229_c4e6b3-ed\">The Strategic Appeal for Sponsors<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>White Jersey\u2019s<\/strong> connection with young talent and the Tour\u2019s massive global audience is undeniably attractive to sponsors. Here\u2019s why the White Jersey continues to pull in powerful sponsors:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Youthful Appeal<\/strong>: The White Jersey is worn by under-25 riders, symbolizing fresh talent. It\u2019s an appealing association for brands targeting younger consumers, who are more likely to engage with the product.<\/li>\n\n\n\n<li style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\"><strong>Global Audience<\/strong>: The Tour de France is watched by millions worldwide, and the White Jersey represents a platform for sponsors to reach a truly international audience.<\/li>\n\n\n\n<li><strong>Association with Excellence<\/strong>: By sponsoring this jersey, brands position themselves alongside top-level competition, tying their image to ambition, endurance, and breakthrough talent.<\/li>\n<\/ul>\n\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id229_63d01a-af{margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);}.kb-row-layout-id229_63d01a-af > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id229_63d01a-af > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id229_63d01a-af > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:850px;margin-left:auto;margin-right:auto;padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id229_63d01a-af > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id229_63d01a-af > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id229_63d01a-af > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id229_63d01a-af alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column229_c4717d-e4 > .kt-inside-inner-col,.kadence-column229_c4717d-e4 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column229_c4717d-e4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column229_c4717d-e4 > .kt-inside-inner-col{flex-direction:column;}.kadence-column229_c4717d-e4 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column229_c4717d-e4 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column229_c4717d-e4{position:relative;}@media all and (max-width: 1024px){.kadence-column229_c4717d-e4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column229_c4717d-e4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column229_c4717d-e4\"><div class=\"kt-inside-inner-col\"><style>.kb-table-container229_14174a-8a{font-size:15px;overflow-x:auto;}.kb-table-container .kb-table229_14174a-8a th{padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);text-align:center;}.kb-table-container .kb-table229_14174a-8a caption{text-align:center;}.kb-table-container .kb-table229_14174a-8a td{padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);text-align:center;}.kb-table-container .kb-table229_14174a-8a tr{border-bottom:1px solid rgba(113,128,150,0.57);}@media all and (max-width: 1024px){.kb-table-container .kb-table229_14174a-8a tr{border-bottom:1px solid rgba(113,128,150,0.57);}}@media all and (max-width: 767px){.kb-table-container .kb-table229_14174a-8a tr{border-bottom:1px solid rgba(113,128,150,0.57);}}<\/style><div class=\"kb-table-container kb-table-container229_14174a-8a wp-block-kadence-table\"><table class=\"kb-table kb-table229_14174a-8a\">\n<style>.kb-table-container .kb-table tr.kb-table-row229_56de84-c6{height:68px;}<\/style><tr class=\"kb-table-row kb-table-row229_56de84-c6\">\n<th  scope=\"col\" class=\"kb-table-data kb-table-data229_c12780-9e\">\n\n<p class=\"has-text-align-left wp-block-paragraph\">Why It Works<\/p>\n\n<\/th>\n\n<th  scope=\"col\" class=\"kb-table-data kb-table-data229_85a7b8-c4\">\n\n<p class=\"has-text-align-left wp-block-paragraph\">For Sponsors<\/p>\n\n<\/th>\n\n<th  scope=\"col\" class=\"kb-table-data kb-table-data229_ac9e75-03\">\n\n<p class=\"has-text-align-left wp-block-paragraph\">For the White Jersey<\/p>\n\n<\/th>\n<\/tr>\n\n<style>.kb-table-container .kb-table tr.kb-table-row229_9d81c4-4d{height:50px;}<\/style><tr class=\"kb-table-row kb-table-row229_9d81c4-4d\">\n<td  class=\"kb-table-data kb-table-data229_58e6a8-4c\">\n\n<p class=\"has-text-align-left wp-block-paragraph\"><strong>Youth Engagement<\/strong><\/p>\n\n<\/td>\n\n<td  class=\"kb-table-data kb-table-data229_0e65e8-4a\">\n\n<p class=\"has-text-align-left wp-block-paragraph\">Attracts younger consumers<\/p>\n\n<\/td>\n\n<td  class=\"kb-table-data kb-table-data229_30cb07-c7\">\n\n<p class=\"has-text-align-left wp-block-paragraph\">Increases prestige as the \u201cnext big thing\u201d in cycling<\/p>\n\n<\/td>\n<\/tr>\n\n<style>.kb-table-container .kb-table tr.kb-table-row229_1b2eeb-ca{height:50px;}<\/style><tr class=\"kb-table-row kb-table-row229_1b2eeb-ca\">\n<td  class=\"kb-table-data kb-table-data229_19e747-aa\">\n\n<p class=\"has-text-align-left wp-block-paragraph\"><strong>Global Reach<\/strong><\/p>\n\n<\/td>\n\n<td  class=\"kb-table-data kb-table-data229_b52b53-83\">\n\n<p class=\"has-text-align-left wp-block-paragraph\">Offers a global audience<\/p>\n\n<\/td>\n\n<td  class=\"kb-table-data kb-table-data229_84111d-cf\">\n\n<p class=\"has-text-align-left wp-block-paragraph\">Grows exposure and importance of the race<\/p>\n\n<\/td>\n<\/tr>\n\n<style>.kb-table-container .kb-table tr.kb-table-row229_8433b0-45{height:50px;}<\/style><tr class=\"kb-table-row kb-table-row229_8433b0-45\">\n<td  class=\"kb-table-data kb-table-data229_7ef3cc-06\">\n\n<p class=\"has-text-align-left wp-block-paragraph\"><strong>Brand Excellence<\/strong><\/p>\n\n<\/td>\n\n<td  class=\"kb-table-data kb-table-data229_1a3772-e2\">\n\n<p class=\"has-text-align-left wp-block-paragraph\">Aligns with elite sporting values<\/p>\n\n<\/td>\n\n<td  class=\"kb-table-data kb-table-data229_375ce5-6e\">\n\n<p class=\"has-text-align-left wp-block-paragraph\">Elevates competition and draws in top young rider<\/p>\n\n<\/td>\n<\/tr>\n<\/table><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-229_1094a2-87 .kt-block-spacer{height:40px;}.wp-block-kadence-spacer.kt-block-spacer-229_1094a2-87 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-229_1094a2-87\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading229_df9917-e5, .wp-block-kadence-advancedheading.kt-adv-heading229_df9917-e5[data-kb-block=\"kb-adv-heading229_df9917-e5\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading229_df9917-e5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading229_df9917-e5[data-kb-block=\"kb-adv-heading229_df9917-e5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading229_df9917-e5 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading229_df9917-e5[data-kb-block=\"kb-adv-heading229_df9917-e5\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading229_df9917-e5 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading229_df9917-e5\">The Future of White Jersey Sponsorship<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With the ever-changing landscape of cycling sponsorship, the future of the White Jersey&#8217;s sponsor will likely continue to evolve. As brands seek to connect with a more engaged and younger demographic, the potential for new partnerships remains high. It\u2019s also possible we\u2019ll see more technological partnerships emerge, particularly with companies innovating in the fields of performance gear and nutrition.<\/p>\n\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id229_63a9e0-00{margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);}.kb-row-layout-id229_63a9e0-00 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id229_63a9e0-00 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id229_63a9e0-00 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:850px;margin-left:auto;margin-right:auto;padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id229_63a9e0-00 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id229_63a9e0-00 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id229_63a9e0-00 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id229_63a9e0-00 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column229_352d68-af > .kt-inside-inner-col,.kadence-column229_352d68-af > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column229_352d68-af > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column229_352d68-af > .kt-inside-inner-col{flex-direction:column;}.kadence-column229_352d68-af > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column229_352d68-af > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column229_352d68-af{position:relative;}@media all and (max-width: 1024px){.kadence-column229_352d68-af > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column229_352d68-af > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column229_352d68-af\"><div class=\"kt-inside-inner-col\"><style>.kb-table-container229_da8d52-44{font-size:15px;overflow-x:auto;}.kb-table-container .kb-table229_da8d52-44 th{padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);text-align:center;}.kb-table-container .kb-table229_da8d52-44 caption{text-align:center;}.kb-table-container .kb-table229_da8d52-44 td{padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);text-align:center;}.kb-table-container .kb-table229_da8d52-44 tr{border-bottom:1px solid rgba(113,128,150,0.57);}@media all and (max-width: 1024px){.kb-table-container .kb-table229_da8d52-44 tr{border-bottom:1px solid rgba(113,128,150,0.57);}}@media all and (max-width: 767px){.kb-table-container .kb-table229_da8d52-44 tr{border-bottom:1px solid rgba(113,128,150,0.57);}}<\/style><div class=\"kb-table-container kb-table-container229_da8d52-44 wp-block-kadence-table\"><table class=\"kb-table kb-table229_da8d52-44\">\n<style>.kb-table-container .kb-table tr.kb-table-row229_3ac25a-3a{height:68px;}<\/style><tr class=\"kb-table-row kb-table-row229_3ac25a-3a\">\n<th  scope=\"col\" class=\"kb-table-data kb-table-data229_ce7587-7b\">\n\n<p class=\"has-text-align-left wp-block-paragraph\">Future Possibilities<\/p>\n\n<\/th>\n\n<th  scope=\"col\" class=\"kb-table-data kb-table-data229_cb83ab-ec\">\n\n<p class=\"has-text-align-left wp-block-paragraph\">Potential Sponsors<\/p>\n\n<\/th>\n\n<th  scope=\"col\" class=\"kb-table-data kb-table-data229_7814e1-38\">\n\n<p class=\"has-text-align-left wp-block-paragraph\">Expected Impact<\/p>\n\n<\/th>\n<\/tr>\n\n<style>.kb-table-container .kb-table tr.kb-table-row229_d8d302-aa{height:50px;}<\/style><tr class=\"kb-table-row kb-table-row229_d8d302-aa\">\n<td  class=\"kb-table-data kb-table-data229_bbfef9-61\">\n\n<p class=\"has-text-align-left wp-block-paragraph\"><strong>Tech &amp; Performance Gear<\/strong><\/p>\n\n<\/td>\n\n<td  class=\"kb-table-data kb-table-data229_f3c0c5-b5\">\n\n<p class=\"has-text-align-left wp-block-paragraph\">Cycling-specific companies (e.g., Garmin, Rapha)<\/p>\n\n<\/td>\n\n<td  class=\"kb-table-data kb-table-data229_418120-64\">\n\n<p class=\"has-text-align-left wp-block-paragraph\">Focus on innovation and boosting young riders&#8217; performance<\/p>\n\n<\/td>\n<\/tr>\n\n<style>.kb-table-container .kb-table tr.kb-table-row229_4014b5-d1{height:50px;}<\/style><tr class=\"kb-table-row kb-table-row229_4014b5-d1\">\n<td  class=\"kb-table-data kb-table-data229_737c73-7a\">\n\n<p class=\"has-text-align-left wp-block-paragraph\"><strong>Sustainability Focus<\/strong><\/p>\n\n<\/td>\n\n<td  class=\"kb-table-data kb-table-data229_64e640-b7\">\n\n<p class=\"has-text-align-left wp-block-paragraph\">Eco-conscious brands (e.g., Patagonia)<\/p>\n\n<\/td>\n\n<td  class=\"kb-table-data kb-table-data229_6607ab-f7\">\n\n<p class=\"has-text-align-left wp-block-paragraph\">Attract eco-minded consumers and promote sustainability in cycling<\/p>\n\n<\/td>\n<\/tr>\n\n<style>.kb-table-container .kb-table tr.kb-table-row229_a252a3-55{height:50px;}<\/style><tr class=\"kb-table-row kb-table-row229_a252a3-55\">\n<td  class=\"kb-table-data kb-table-data229_126704-dc\">\n\n<p class=\"has-text-align-left wp-block-paragraph\"><strong>Greater Youth Focus<\/strong><\/p>\n\n<\/td>\n\n<td  class=\"kb-table-data kb-table-data229_b6feed-da\">\n\n<p class=\"has-text-align-left wp-block-paragraph\">Media &amp; Gaming brands targeting Gen Z (e.g., TikTok, Spotify)<\/p>\n\n<\/td>\n\n<td  class=\"kb-table-data kb-table-data229_ace1f0-e8\">\n\n<p class=\"has-text-align-left wp-block-paragraph\">Elevate the youth-driven culture of cycling, engage a younger audience<\/p>\n\n<\/td>\n<\/tr>\n<\/table><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-229_fc9851-0c .kt-block-spacer{height:40px;}.wp-block-kadence-spacer.kt-block-spacer-229_fc9851-0c .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-229_fc9851-0c\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading229_6cbbe7-6b, .wp-block-kadence-advancedheading.kt-adv-heading229_6cbbe7-6b[data-kb-block=\"kb-adv-heading229_6cbbe7-6b\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading229_6cbbe7-6b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading229_6cbbe7-6b[data-kb-block=\"kb-adv-heading229_6cbbe7-6b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading229_6cbbe7-6b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading229_6cbbe7-6b[data-kb-block=\"kb-adv-heading229_6cbbe7-6b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading229_6cbbe7-6b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading229_6cbbe7-6b\">\ud83c\udfc6\ud83d\udcb5 White Jersey Prize Money Breakdown <\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading229_2adffb-6c, .wp-block-kadence-advancedheading.kt-adv-heading229_2adffb-6c[data-kb-block=\"kb-adv-heading229_2adffb-6c\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading229_2adffb-6c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading229_2adffb-6c[data-kb-block=\"kb-adv-heading229_2adffb-6c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading229_2adffb-6c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading229_2adffb-6c[data-kb-block=\"kb-adv-heading229_2adffb-6c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading229_2adffb-6c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading229_2adffb-6c\">Okay, let\u2019s talk cold hard cash. The White Jersey may be all about prestige and promise, but don\u2019t let the \u201cyoung rider\u201d label fool you \u2014 there\u2019s <strong>serious money<\/strong> on the line. Riders chasing white aren\u2019t just building legacies; they\u2019re stacking checks, too.<br><br>Here\u2019s a full breakdown of how the prize pot works for the <strong>Best Young Rider classification<\/strong> at the Tour de France.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading229_295474-2e, .wp-block-kadence-advancedheading.kt-adv-heading229_295474-2e[data-kb-block=\"kb-adv-heading229_295474-2e\"]{padding-top:var(--global-kb-spacing-xs, 1rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading229_295474-2e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading229_295474-2e[data-kb-block=\"kb-adv-heading229_295474-2e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading229_295474-2e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading229_295474-2e[data-kb-block=\"kb-adv-heading229_295474-2e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading229_295474-2e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading229_295474-2e\">\ud83d\udcb8 Final Classification Prizes<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading229_75c898-13, .wp-block-kadence-advancedheading.kt-adv-heading229_75c898-13[data-kb-block=\"kb-adv-heading229_75c898-13\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading229_75c898-13 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading229_75c898-13[data-kb-block=\"kb-adv-heading229_75c898-13\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading229_75c898-13 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading229_75c898-13[data-kb-block=\"kb-adv-heading229_75c898-13\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading229_75c898-13 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading229_75c898-13\">At the end of Stage 21 in Paris, the rider who\u2019s held it together (and in some cases, even threatened the Yellow Jersey) walks away with a nice bonus.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud83e\udd47 <strong>1st place (White Jersey winner):<\/strong> \u20ac20,000<\/li>\n\n\n\n<li style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\ud83e\udd48 2nd place: \u20ac15,000<\/li>\n\n\n\n<li>\ud83e\udd49 3rd place: \u20ac10,000<\/li>\n\n\n\n<li style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">4th place: \u20ac5,000<\/li>\n<\/ul>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading229_2d0be1-bb, .wp-block-kadence-advancedheading.kt-adv-heading229_2d0be1-bb[data-kb-block=\"kb-adv-heading229_2d0be1-bb\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading229_2d0be1-bb mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading229_2d0be1-bb[data-kb-block=\"kb-adv-heading229_2d0be1-bb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading229_2d0be1-bb img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading229_2d0be1-bb[data-kb-block=\"kb-adv-heading229_2d0be1-bb\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading229_2d0be1-bb wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading229_2d0be1-bb\">That\u2019s <strong>\u20ac50,000<\/strong> total in final classification cash, just for the young guns. And unlike the Yellow Jersey, where experience often reigns supreme, this payout is more likely to go to someone under 25 still proving themselves \u2014 making it a <strong>career-launching payday<\/strong>.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-229_8b396f-aa .kt-block-spacer{height:40px;}.wp-block-kadence-spacer.kt-block-spacer-229_8b396f-aa .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-229_8b396f-aa\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading229_7e6fd2-27, .wp-block-kadence-advancedheading.kt-adv-heading229_7e6fd2-27[data-kb-block=\"kb-adv-heading229_7e6fd2-27\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading229_7e6fd2-27 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading229_7e6fd2-27[data-kb-block=\"kb-adv-heading229_7e6fd2-27\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading229_7e6fd2-27 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading229_7e6fd2-27[data-kb-block=\"kb-adv-heading229_7e6fd2-27\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading229_7e6fd2-27 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading229_7e6fd2-27\">\ud83d\udcc5 Daily Jersey Wear Bonus<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Consistency pays, literally. Every day a rider wears the White Jersey, they get a daily bonus:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u20ac300 per stage<\/strong><\/li>\n\n\n\n<li style=\"padding-top:var(--wp--preset--spacing--20)\">Worn it for 10 stages? That\u2019s \u20ac3,000 in the bank \u2014 on top of stage earnings or any final classification bonus.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s not quite Lotto numbers, but hey, you\u2019re getting paid to flex on the best young riders in the world \u2014 not bad.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-229_336f42-43 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-229_336f42-43 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-229_336f42-43\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading229_bbaa17-52, .wp-block-kadence-advancedheading.kt-adv-heading229_bbaa17-52[data-kb-block=\"kb-adv-heading229_bbaa17-52\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading229_bbaa17-52 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading229_bbaa17-52[data-kb-block=\"kb-adv-heading229_bbaa17-52\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading229_bbaa17-52 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading229_bbaa17-52[data-kb-block=\"kb-adv-heading229_bbaa17-52\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading229_bbaa17-52 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading229_bbaa17-52\">\ud83e\uddd7 Stage Wins, Intermediate Sprints &amp; KOM Bonuses<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">While there\u2019s <strong>no extra cash just for being in white during a stage win<\/strong>, many young jersey contenders are also chasing points, climbs, or even full-stage wins. And those come with their own payouts:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Stage win:<\/strong> \u20ac11,000<\/li>\n\n\n\n<li style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\"><strong>2nd place on stage:<\/strong> \u20ac5,500<\/li>\n\n\n\n<li><strong>3rd place on stage:<\/strong> \u20ac2,800<\/li>\n\n\n\n<li style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\"><strong>Intermediate sprint win:<\/strong> ~\u20ac1,500<\/li>\n\n\n\n<li><strong>KOM point bonuses (category-dependent):<\/strong> \u20ac200\u2013800<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">So, if a white jersey wearer like <strong>Tadej Poga\u010dar<\/strong> goes beast mode and takes a summit finish while still holding white? He could walk away with <strong>\u20ac15,000+ in one day<\/strong>.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-229_df8030-e4 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-229_df8030-e4 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-229_df8030-e4\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading229_3e30f0-85, .wp-block-kadence-advancedheading.kt-adv-heading229_3e30f0-85[data-kb-block=\"kb-adv-heading229_3e30f0-85\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading229_3e30f0-85 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading229_3e30f0-85[data-kb-block=\"kb-adv-heading229_3e30f0-85\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading229_3e30f0-85 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading229_3e30f0-85[data-kb-block=\"kb-adv-heading229_3e30f0-85\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading229_3e30f0-85 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading229_3e30f0-85\">\ud83d\udcb6 Maximizing Daily Earnings Scenario<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading229_be8176-da, .wp-block-kadence-advancedheading.kt-adv-heading229_be8176-da[data-kb-block=\"kb-adv-heading229_be8176-da\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading229_be8176-da mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading229_be8176-da[data-kb-block=\"kb-adv-heading229_be8176-da\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading229_be8176-da img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading229_be8176-da[data-kb-block=\"kb-adv-heading229_be8176-da\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading229_be8176-da wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading229_be8176-da\">Imagine a young rider, <strong>Alex<\/strong>, who is under 26 and competes in a mountainous stage of the Tour de France. On this particular day, Alex achieves the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Wears the White Jersey<\/strong> (best young rider)<\/li>\n\n\n\n<li style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\"><strong>Finishes 5th<\/strong> in the stage<\/li>\n\n\n\n<li><strong>Leads the General Classification (Yellow Jersey)<\/strong><\/li>\n\n\n\n<li style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\"><strong>Leads the King of the Mountains (Polka Dot Jersey)<\/strong><\/li>\n\n\n\n<li><strong>Is the first to summit a Category 1 climb<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s break down Alex&#8217;s white jersey prize money for the day:<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading229_6c080e-01, .wp-block-kadence-advancedheading.kt-adv-heading229_6c080e-01[data-kb-block=\"kb-adv-heading229_6c080e-01\"]{padding-top:var(--global-kb-spacing-xxs, 0.5rem);text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading229_6c080e-01 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading229_6c080e-01[data-kb-block=\"kb-adv-heading229_6c080e-01\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading229_6c080e-01 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading229_6c080e-01[data-kb-block=\"kb-adv-heading229_6c080e-01\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading229_6c080e-01 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading229_6c080e-01\">\ud83d\udcb6 <strong>Earnings Breakdown<\/strong><\/h3>\n\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id229_290adf-a2{margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);}.kb-row-layout-id229_290adf-a2 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id229_290adf-a2 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id229_290adf-a2 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:850px;margin-left:auto;margin-right:auto;padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id229_290adf-a2 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id229_290adf-a2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id229_290adf-a2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id229_290adf-a2 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column229_56a198-5c > .kt-inside-inner-col,.kadence-column229_56a198-5c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column229_56a198-5c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column229_56a198-5c > .kt-inside-inner-col{flex-direction:column;}.kadence-column229_56a198-5c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column229_56a198-5c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column229_56a198-5c{position:relative;}@media all and (max-width: 1024px){.kadence-column229_56a198-5c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column229_56a198-5c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column229_56a198-5c\"><div class=\"kt-inside-inner-col\"><style>.kb-table-container229_62980c-59{font-size:15px;overflow-x:auto;}.kb-table-container .kb-table229_62980c-59 th{padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);text-align:center;}.kb-table-container .kb-table229_62980c-59 caption{text-align:center;}.kb-table-container .kb-table229_62980c-59 td{padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);text-align:center;}.kb-table-container .kb-table229_62980c-59 tr{border-bottom:1px solid rgba(113,128,150,0.57);}@media all and (max-width: 1024px){.kb-table-container .kb-table229_62980c-59 tr{border-bottom:1px solid rgba(113,128,150,0.57);}}@media all and (max-width: 767px){.kb-table-container .kb-table229_62980c-59 tr{border-bottom:1px solid rgba(113,128,150,0.57);}}<\/style><div class=\"kb-table-container kb-table-container229_62980c-59 wp-block-kadence-table\"><table class=\"kb-table kb-table229_62980c-59\">\n<style>.kb-table-container .kb-table tr.kb-table-row229_e0b5d6-56{height:78px;}<\/style><tr class=\"kb-table-row kb-table-row229_e0b5d6-56\">\n<th  scope=\"col\" class=\"kb-table-data kb-table-data229_e45804-bd\">\n\n<p class=\"has-text-align-left wp-block-paragraph\">Achievement<\/p>\n\n<\/th>\n\n<th  scope=\"col\" class=\"kb-table-data kb-table-data229_d3a47e-bf\">\n\n<p class=\"has-text-align-center wp-block-paragraph\">Prize (\u20ac)<\/p>\n\n<\/th>\n\n<th  scope=\"col\" class=\"kb-table-data kb-table-data229_b6767b-28\">\n\n<p class=\"has-text-align-left wp-block-paragraph\">Details<\/p>\n\n<\/th>\n<\/tr>\n\n<style>.kb-table-container .kb-table tr.kb-table-row229_779f31-15{height:45px;}<\/style><tr class=\"kb-table-row kb-table-row229_779f31-15\">\n<td  class=\"kb-table-data kb-table-data229_0818f8-a9\">\n\n<p class=\"has-text-align-left wp-block-paragraph\"><strong>Stage Finish &#8211; 5th Place<\/strong><\/p>\n\n<\/td>\n\n<td  class=\"kb-table-data kb-table-data229_7afa44-63\">\n\n<p class=\"has-text-align-center wp-block-paragraph\">\u20ac830<\/p>\n\n<\/td>\n\n<td  class=\"kb-table-data kb-table-data229_c70de9-de\">\n\n<p class=\"has-text-align-left wp-block-paragraph\">Prize for finishing 5th in the stage.<\/p>\n\n<\/td>\n<\/tr>\n\n<style>.kb-table-container .kb-table tr.kb-table-row229_1550be-17{height:45px;}<\/style><tr class=\"kb-table-row kb-table-row229_1550be-17\">\n<td  class=\"kb-table-data kb-table-data229_dcbf59-26\">\n\n<p class=\"has-text-align-left wp-block-paragraph\"><strong>Daily White Jersey Wearer<\/strong><\/p>\n\n<\/td>\n\n<td  class=\"kb-table-data kb-table-data229_690b4a-c8\">\n\n<p class=\"has-text-align-center wp-block-paragraph\">\u20ac300<\/p>\n\n<\/td>\n\n<td  class=\"kb-table-data kb-table-data229_e13ec2-e0\">\n\n<p class=\"has-text-align-left wp-block-paragraph\">Awarded to the rider wearing the white jersey each day.<\/p>\n\n<\/td>\n<\/tr>\n\n<style>.kb-table-container .kb-table tr.kb-table-row229_2551d7-2a{height:45px;}<\/style><tr class=\"kb-table-row kb-table-row229_2551d7-2a\">\n<td  class=\"kb-table-data kb-table-data229_d5df3d-73\">\n\n<p class=\"has-text-align-left wp-block-paragraph\"><strong>Best Young Rider of the Day<\/strong><\/p>\n\n<\/td>\n\n<td  class=\"kb-table-data kb-table-data229_e9eceb-c5\">\n\n<p class=\"has-text-align-center wp-block-paragraph\">\u20ac500<\/p>\n\n<\/td>\n\n<td  class=\"kb-table-data kb-table-data229_90cdd2-52\">\n\n<p class=\"has-text-align-left wp-block-paragraph\">Given to the top-performing young rider on the stage.<\/p>\n\n<\/td>\n<\/tr>\n\n<style>.kb-table-container .kb-table tr.kb-table-row229_ad2d32-af{height:45px;}<\/style><tr class=\"kb-table-row kb-table-row229_ad2d32-af\">\n<td  class=\"kb-table-data kb-table-data229_3c4875-3f\">\n\n<p class=\"has-text-align-left wp-block-paragraph\"><strong>Daily Yellow Jersey Weare<\/strong><\/p>\n\n<\/td>\n\n<td  class=\"kb-table-data kb-table-data229_f86b68-03\">\n\n<p class=\"has-text-align-center wp-block-paragraph\">\u20ac500<\/p>\n\n<\/td>\n\n<td  class=\"kb-table-data kb-table-data229_4dc221-3b\">\n\n<p class=\"has-text-align-left wp-block-paragraph\">Awarded to the rider leading the general classification each day.<\/p>\n\n<\/td>\n<\/tr>\n\n<style>.kb-table-container .kb-table tr.kb-table-row229_3eb6c0-21{height:45px;}<\/style><tr class=\"kb-table-row kb-table-row229_3eb6c0-21\">\n<td  class=\"kb-table-data kb-table-data229_0c5e96-56\">\n\n<p class=\"has-text-align-left wp-block-paragraph\"><strong>Daily Polka Dot Jersey Wearer<\/strong><\/p>\n\n<\/td>\n\n<td  class=\"kb-table-data kb-table-data229_040d13-95\">\n\n<p class=\"has-text-align-center wp-block-paragraph\">\u20ac300<\/p>\n\n<\/td>\n\n<td  class=\"kb-table-data kb-table-data229_dc0dcd-19\">\n\n<p class=\"has-text-align-left wp-block-paragraph\">Given to the rider leading the King of the Mountains classification each day.<\/p>\n\n<\/td>\n<\/tr>\n\n<style>.kb-table-container .kb-table tr.kb-table-row229_31432a-25{height:45px;}<\/style><tr class=\"kb-table-row kb-table-row229_31432a-25\">\n<td  class=\"kb-table-data kb-table-data229_16df4f-66\">\n\n<p class=\"has-text-align-left wp-block-paragraph\"><strong>First Over Category 1 Climb<\/strong><\/p>\n\n<\/td>\n\n<td  class=\"kb-table-data kb-table-data229_0df64a-e0\">\n\n<p class=\"has-text-align-center wp-block-paragraph\">\u20ac650<\/p>\n\n<\/td>\n\n<td  class=\"kb-table-data kb-table-data229_e92355-8b\">\n\n<p class=\"has-text-align-left wp-block-paragraph\">Prize for being the first to summit a Category 1 climb.<\/p>\n\n<\/td>\n<\/tr>\n\n<tr class=\"kb-table-row kb-table-row229_0e00a8-81\">\n<td  class=\"kb-table-data kb-table-data229_4c3e55-35\">\n\n<p class=\"has-text-align-left wp-block-paragraph\"><strong>Total Daily Earnings<\/strong><\/p>\n\n<\/td>\n\n<td  class=\"kb-table-data kb-table-data229_2a3db6-d8\">\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>\u20ac3,080<\/strong><\/p>\n\n<\/td>\n\n<td  class=\"kb-table-data kb-table-data229_db31fd-b2\">\n\n<p class=\"has-text-align-left wp-block-paragraph\">Sum of all the above earnings.<\/p>\n\n<\/td>\n<\/tr>\n<\/table><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-229_407568-44 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-229_407568-44 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-229_407568-44\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading229_a0a335-98, .wp-block-kadence-advancedheading.kt-adv-heading229_a0a335-98[data-kb-block=\"kb-adv-heading229_a0a335-98\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading229_a0a335-98 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading229_a0a335-98[data-kb-block=\"kb-adv-heading229_a0a335-98\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading229_a0a335-98 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading229_a0a335-98[data-kb-block=\"kb-adv-heading229_a0a335-98\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading229_a0a335-98 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading229_a0a335-98\">\ud83d\udcbc Endorsements &amp; Team Bonuses<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s be real: <strong>the real money isn\u2019t just prize money<\/strong> \u2014 it\u2019s the endorsements that follow.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A rider in white gets <strong>camera time<\/strong>.<\/li>\n\n\n\n<li style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">Camera time gets <strong>brand attention<\/strong>.<\/li>\n\n\n\n<li>Brands love fresh talent and <strong>future GC contenders<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s not unusual for young stars to double or triple their salary with bonuses or get early contract extensions just by being the White Jersey guy.<br><br>Example: When <strong>Egan Bernal<\/strong> or <strong>Poga\u010dar<\/strong> started racking up white jerseys, they quickly became <em>the face of their teams and sponsors<\/em>, with deals worth <strong>millions<\/strong> rolling in over time.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading229_507f44-47, .wp-block-kadence-advancedheading.kt-adv-heading229_507f44-47[data-kb-block=\"kb-adv-heading229_507f44-47\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading229_507f44-47 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading229_507f44-47[data-kb-block=\"kb-adv-heading229_507f44-47\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading229_507f44-47 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading229_507f44-47[data-kb-block=\"kb-adv-heading229_507f44-47\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading229_507f44-47 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading229_507f44-47\">\ud83e\udde0 Smart Strategy = Bonus Stack<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s where it gets strategic. A young rider who:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Wears white for most of the race<\/li>\n\n\n\n<li style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">Bags a few top-5 finishes<\/li>\n\n\n\n<li style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">Helps their team in TTTs or breaks<\/li>\n\n\n\n<li>Places top-3 overall\u2026<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026could walk away with <strong>\u20ac100,000+ in total Tour earnings<\/strong>, not even counting post-Tour bonuses or endorsements.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading229_1d1967-28, .wp-block-kadence-advancedheading.kt-adv-heading229_1d1967-28[data-kb-block=\"kb-adv-heading229_1d1967-28\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading229_1d1967-28 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading229_1d1967-28[data-kb-block=\"kb-adv-heading229_1d1967-28\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading229_1d1967-28 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading229_1d1967-28[data-kb-block=\"kb-adv-heading229_1d1967-28\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading229_1d1967-28 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading229_1d1967-28\">Summary: Why White Pays<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The White Jersey isn\u2019t just for glory \u2014 it\u2019s a <strong>career investment<\/strong>. Here\u2019s the full recap:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud83c\udfc1 <strong>Final classification payout:<\/strong> Up to \u20ac50,000<\/li>\n\n\n\n<li style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\ud83d\udcc6 <strong>Daily jersey wear bonus:<\/strong> \u20ac300 per day<\/li>\n\n\n\n<li style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\ud83e\udd47 <strong>Stage wins:<\/strong> \u20ac11,000 (plus bonuses)<\/li>\n\n\n\n<li>\ud83e\udd1d <strong>Endorsements &amp; future contracts:<\/strong> Priceless<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For a rider under 25, this isn\u2019t pocket change. It\u2019s the difference between being <strong>&#8220;the next big thing&#8221;<\/strong> and actually <strong>making it happen<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The White Jersey (Maillot Blanc) is one of the most exciting classifications in the Tour de France. Worn by the best young rider in the race, it has launched the careers of some of the biggest stars in cycling history. Everyone talks about the bright career of a yellow jersey champion, but hey! Don\u2019t forget,&#8230;<\/p>","protected":false},"author":2,"featured_media":351,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[20],"tags":[],"class_list":["post-229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-white-jersey"],"taxonomy_info":{"category":[{"value":20,"label":"White Jersey"}]},"featured_image_src_large":["https:\/\/franceletour.com\/wp-content\/uploads\/2025\/04\/Tour-de-France-White-Jersey-Prize-Money-and-sponsors-683x1024.webp",683,1024,true],"author_info":{"display_name":"Evan Pembroke","author_link":"https:\/\/franceletour.com\/fr\/author\/evan-pembroke\/"},"comment_info":0,"category_info":[{"term_id":20,"name":"White Jersey","slug":"white-jersey","term_group":0,"term_taxonomy_id":20,"taxonomy":"category","description":"The White Jersey is awarded to the best young rider in the Tour de France. Learn about the rising stars, the criteria for winning, and the impact of this jersey on young cyclists aiming for a future in the sport.","parent":0,"count":3,"filter":"raw","cat_ID":20,"category_count":3,"category_description":"The White Jersey is awarded to the best young rider in the Tour de France. Learn about the rising stars, the criteria for winning, and the impact of this jersey on young cyclists aiming for a future in the sport.","cat_name":"White Jersey","category_nicename":"white-jersey","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/franceletour.com\/fr\/wp-json\/wp\/v2\/posts\/229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/franceletour.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/franceletour.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/franceletour.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/franceletour.com\/fr\/wp-json\/wp\/v2\/comments?post=229"}],"version-history":[{"count":0,"href":"https:\/\/franceletour.com\/fr\/wp-json\/wp\/v2\/posts\/229\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/franceletour.com\/fr\/wp-json\/wp\/v2\/media\/351"}],"wp:attachment":[{"href":"https:\/\/franceletour.com\/fr\/wp-json\/wp\/v2\/media?parent=229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/franceletour.com\/fr\/wp-json\/wp\/v2\/categories?post=229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/franceletour.com\/fr\/wp-json\/wp\/v2\/tags?post=229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}